Noella Wiyaala, better known as Wiyaala, is a singer/songwriter from the Upper West, infusing the giant pop sounds of David Foster with the modern funk and flair of Janelle Monae. Wiyaala’s name, Wiyaala, literally translates to “the doer” in Sissala, her tribal language in which she sings alongside English, and perfectly describes her approach to life. She is an artist, designer, actress, model, natural athlete, and an ambassador of African culture. Wiyaala is also known for standing up for women’s rights, having a very distinctive androgynous image herself. She would often get called “man-woman” by the boys in grade school but would also be the first to lead the boys and girls into the bushes for wild hunts. Wiyaala is indeed, “The Young Lioness of Africa”.
The brand, reflecting wiyaala’s unique look, sound and African culture, has been visualised within the bounds of the project. A modern memorable logo, various branded graphics, covers for releases, website design have been created.
This design project was a part of a development / marketing campaign by the Dotted Music agency.