A new ideology, visual, management.
GipsyPrint is a small and quickly developing studio printing custom cases for mobile phones. The company has purchased new hi-tech gear to increase the production's quality and volumes, and is now entering the Russian market.
Brand required full revision of its visuals, just as the way it positions itself. New concept, new USP, new branding, new audience.
It was decided to keep the name of the brand as-is, the founders of the company like the ideology of true Gypsies of the early 20th century – the nomadic Gypsies were very skilled artisans. They created and repaired various household appliances, making them personalised and more convenient for use. People were giving the Gypsies simple things, to then receive back their brand new unique versions. The artisans had been even giving the owners gold brooches as a sign of trust.
The main components of the brand are the "mark" logo and frame, reminding a mobile device's outline. The messages carried in the whole branding are high product quality guarantee, device protection and exclusive appearance.
Have developed a big brand identity package, detailed use guidelines, templates for ad swag, promotional materials for social networks, a new Squarespace-based website, product packaging.