End Of Mind is a Seattle-based rock band lead by lead singer dharmaraja, now the only original member of the band. The band started in New York City, 2008, when dharmaraja made the choice to give up a traditional career and lifestyle in exchange for that of a working artist. He and his band at the time holed up in a seaside house on Long Island where they wrote and played music for hours upon hours, days at a time, rarely even getting outside – which resulted in them crafting 108 songs. Years of hard work and dedication eventually scored them a distribution deal with a major label but just as things were about to move forward, tragedy struck. Two of the band members were killed in a car accident, late 2011, which left the other two members in deep mourning and soul searching. dharmaraja decided it was time for a new beginning so he packed up and moved West to the green, lush, mountainous landscapes of Seattle.
in & out of madness, the debut album (out on iTunes) from End of Mind is a journey through your mind. It takes you on a ride through all the emotions a being can have - you feel happiness, joy, love, and fear all while bringing awareness of worldly and social issues.
The band didn't have any web presence and any proper branding prior to the beginning of the work. The logotype, cover artwork, website, graphics for social networks have been developed for the project from scratch, to pass the complex message – all behind the bright colors and seemingly naive visuals.
This design project was a part of a development / marketing campaign by the Dotted Music agency.